The role

You would own how Wibhoo shows up in the world.

Not posting pretty pictures about sustainability. There are a thousand accounts doing that and none of them sell anything. The job is making someone care about a specific soap made by a specific person, and then buy it.

We have 25 brands, most of them with a real story behind them, and almost none of those stories have been told. That is the material you would be working with.

What you would own

• Content and calendar. Everything that goes out on Instagram and LinkedIn. You decide what and when. Nobody will hand you a brief.
• Maker stories. One proper story a month about one of our brands. Who makes this, where, why. We have a story intake form and vendor interviews to draw from. This is the content that sells, and the only thing we can make that nobody else can.
• Product content. Turning listings into something people want. New arrivals, seasonal edits, use cases. Reels, carousels, whatever works.
• Community. Comments, DMs, conversations. The people who reply are the people who buy.

What done looks like

Four good posts a week, every week, beats twenty in a burst and then silence.

Who this suits

You have run social media before and know the difference between content that performs and content that just exists.

You can write. Captions, stories, a newsletter. This role is more writing than design.

You can make your own creatives. Canva is fine. We do not have a designer, so you need to produce what you plan.

You are steady. We would rather have someone reliable and average than brilliant and late.

Helpful but not required:
D2C or ecommerceBasic photographyVideo editingPaid ads

The offer

Revenue share of 10 to 15 percent of Wibhoo's commission on consumer sales, paid quarterly, starting after your 30 day trial. ESOP conversation at twelve months. Full terms on the main page.

If this sounds like you

Tell us three things:

• Something you have run before, and what it did
• How many hours a week you genuinely have, and which hours
• One thing you would change about how Wibhoo shows up right now

Send it to rohan@wibhoo.in with "Storyteller" in the subject. A portfolio is welcome but not essential. The three answers matter more.